What really makes a good product?

While working on products—whether improving existing ones or in the process of creating new ones—I’ve often wondered: what truly makes a good product?

Recently, I’ve noticed a flood of similar products offering the same services, distinguished only by slightly different goals. Many don’t necessarily solve an actual problem or fulfill a genuine need.

One of the biggest pitfalls I’ve observed is the assumption that users want more features and functionalities. In reality, most users value simplicity and ease of use over having a long list of capabilities they may never use. Overloading a product with unnecessary functionalities can overwhelm users and detract from the core experience.

So what makes a product truly stand out?

I believe innovation is key. An interesting idea, unique branding, and—most importantly—a seamless user experience can set a product apart.

Unfortunately, neglecting user experience seems to be a growing trend. Too many services come with complicated rules and high prices yet are difficult to use.

Consider how brands like Apple create products that feel effortless to use. They focus on simplicity, functionality, and an exceptional user experience—all while innovating.

I’m not saying that generating revenue isn't important, but I firmly believe that creating a seamless experience with simple, straightforward services and clear terminologies is essential. The fewer complexities users encounter, the better the product becomes.